https://wordsbynelson.com/work daily 1.0 2026-03-02 https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1496606593542-QB2CVN102WS08LX4ZWCF/3.jpg Work NODE was introduced to TEDx guests at the beginning of the event on the main stage. https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1497214770779-VWFHNXRWT15MUUVCIC6I/Four.Seasons.Resort.Lanai.original.19099+copy.jpg Work To create and concept this video they gave me access to their vast video library, preferring to stick to what had been shot already versus shooting new footage. https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565639711149-QOJOSEO1ILMA6IU6T8WK/16-GOR-1684_2017_Social_Share-1.jpg Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565642910503-TMDI9EIQNR5JPJUU8PIE/Screen+Shot+2019-08-12+at+4.07.34+PM.png Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565708359864-8OMAGHE3876O7DYW86VU/Screen+Shot+2019-08-13+at+10.59.02+AM.png Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1497214963993-1R35LG4CK15FST18FPNH/Screen+Shot+2017-06-06+at+2.44.50+PM.png Work I started by writing a brand statement/elevator pitch to get everyone aligned on the tone and positioning I was shooting for: passionate, inspirational, empowering and honest. Mount Ida's not easy, but then again, neither is the real world. https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565722783383-XFE9LVAMDT25YO56ZOKU/Screen+Shot+2019-08-13+at+2.59.29+PM.png Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565723072593-DP433ONENEWWJJSUUM5A/Screen%2BShot%2B2017-06-04%2Bat%2B3.21.35%2BPM.png Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565723336060-FE5POBT1G7N1ONXMT73P/Screen+Shot+2019-08-13+at+3.08.41+PM.png Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565723573863-N4Y94K9CNQMV26SOD8P0/SEIS-010-Hero-JS-NoBlack-SM_preview.jpeg Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565723817257-EBA625KFUII6OS9FCAWF/Senior-Living_Hero_2.jpg Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565724081273-CR3ICNWK2VUCWNRRNOSD/Screen+Shot+2019-08-13+at+3.20.26+PM.png Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565729735587-92IL3NP5RJHHMCHOTCTC/Screen+Shot+2019-08-13+at+4.55.16+PM.png Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1566237194590-YTBQLP69VLFMRTHV10PP/42-33609086_retouched_RGB.jpg Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1586190548928-7YADJN95M2621VWBSLXU/Screen+Shot+2020-04-06+at+12.23.53+PM.png Work https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1663680693280-TUU2OZY12H9JCDNY6FYA/image-asset.png Work - The all-new GoTo GoTo is awesome. Here are some reasons why. https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1684254113910-0DAYKPIU2NH68ENRKM8G/image-asset.png Work - GoTo: That Feeling When Description Test here https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1698716700533-UQA82GTM4W5OSGMB4S0X/image-asset.png Work - Rescue: Brand Relaunch Project description goes here. https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1698721887323-KJLTOFXMG8SWEGJF4K8G/image-asset.png Work - IT Pros Day 2023 - Video Campaign (Social) Historically, tech companies have used IT Professionals Day (yes, it’s a real day) to offer a generic “thank you” to the industry. At GoTo, we wanted to do something different (on a shoestring budget). As the Creative Lead on the project, I was tasked with guiding the team to brainstorm a handful of concepts we could deploy to help us stand out from the rest. This concept (internally titled “Leave IT to the pros”) was the hands-down winner. The idea was simple: let’s ask kids (future IT pros) real IT questions, record their responses, and just post the series to our owned social channels. And boy, was this idea ever a winner. Our KPIs at the outset for these organic social videos were 15k impressions and 500 engagements. With 55k impressions and 2K+ engagements, these videos blew those totals out of the water (+370%!). Check out our series below. And as a bonus: the quick video I shot with my daughter, Natasha (4 years old here) to prove that the concept would work. Although neither she, nor my other daughter, Katya, would make it into the final videos due to unfortunate timing with production and personal travel schedules. Blergh. The upshot: there’s always next year. Amen, America. https://wordsbynelson.com/new-project daily 0.75 2018-06-13 https://static1.squarespace.com/static/593450086a496389be327a4e/t/5b2139840e2e72677838050a/1528904068456/ New Project https://static1.squarespace.com/static/593450086a496389be327a4e/5b213944575d1f6613568f09/5b21397c1ae6cfe4e050970a/1528904068456/ New Project https://wordsbynelson.com/about daily 0.75 2019-08-13 https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1497204963669-CDFUTVB2G0FN27WPMQJT/FullSizeRender+%281%29.jpg About https://wordsbynelson.com/contact daily 0.75 2017-07-24 https://wordsbynelson.com/404 daily 0.75 2019-08-14 https://images.squarespace-cdn.com/content/v1/593450086a496389be327a4e/1565755919752-QTGEGRED2E2BB6LSJCDX/oops.jpg 404 - 404 "Britney, before you go, there's something I want you to have." "Oh, it's beautiful, but wait a minute, isn't this..?" "Yeah, yes it is." "But I thought the old lady dropped it into the ocean in the end." "Well baby, I went down and got it for you." "Aww, you shouldn't have."