Words By Nelson

Associate Creative Director, Copy

Words By Nelson

Associate Creative Director, Copy

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Binx Health

IDENTITY | PACKAGING | SOCIAL | VIDEO

In a nutshell, Binx provides at-home STI testing kits that offer people both convenience and privacy. The idea was years in the making before coming to full fruition in 2019. They turned to us for branding help, specifically needing a voice and a look. I helped them establish a tone that was informative yet playful and disarming (and in a couple cases, even a little provocative). Next they asked us to design the product package for the actual testing kits, which included concepting some “swag” we could throw in there as an extra treat. Finally we created a light social campaign and some animated banner assets that drove to a new website, and a brand video that told their story.

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ANIMATED BANNERS

ANIMATED BANNERS

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FACEBOOK CAMPAIGN

FACEBOOK CAMPAIGN

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BRAND VIDEO

WEBSITE

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Rescue: Unstoppable IT Professionals Day 2023 GoTo: That Feeling When LogMeIn -> GoTo Dunkin' Eastern Bank Sperry Red Sox Binx Health Gorton's Seafood Flexsteel Furniture New Balance Forever Collectibles PeoplesBank Seismic TEDx