After almost two decades as LogMeIn, it was time to hit F5. LMI needed a stronger personality with more energy. One that would stand out in the sea of tech sameness. In February 2022, we said bye to LMI and introduced the world to the all-new GoTo.
New logo, who dis?
Old website
New website
More fun, more vibrant, more authentic visual style.
Defining our value prop
Defining our brand tone & story
We launched it all with a slew of digital ads, fun OOH, connected TV ads and a PR blitz.
A couple fun videos helped breathe life into the launch and articulate what the brand was all about. Connected TV & Online.
