In fall 2023, Rescue, GoTo's premium remote IT support platform, was in dire need of a creative revamp. As the Associate Creative Director and sole writer on the project, it was my job to come up with and present a range of concepts. “Unstoppable” rose above the rest.
The heart of the idea: you, the IT professional, are smart, experienced, and capable. What if you had a smart, experienced and capable IT tool to match? Well, you’d be unstoppable, with the ability to take on any and every IT challenge. You can read my concept statement below.
For the Unstoppable launch, we created a campaign video, several digital and social marketing assets, and gave the homepage of the website a makeover.
Check it all out, including a look at what the website looked like pre-Unstoppable.