Brand Campaign
In February 2022 we officially transitioned from LogMeIn to GoTo. We had a new brand, and it was time to give it a voice. My idea was simple: a creative platform that conveyed not just what our software does, but how it makes you feel. As the first campaign to launch under the new brand, That Feeling When celebrates those little private moments of excitement when your IT actually works better than expected. That’s what it feels like using software by GoTo.
Two brand-level videos below.
For a software bundle called “GoTo Essentials”.
Two examples of which are below.