EXPERIENTIAL
TEDx Cambridge tapped us to come up with an experiential idea for their events. The challenge was broad but left us with a lot of room for big ideas. That big idea became NODE, a system that crunched numbers and gathered data from social networks to create visual connections between people at their events. The tool is smart enough to segment and group people via common follows, interests and professional connections. In other words, it's a pretty badass ice breaker and in-person networking tool.
NODE was introduced to TEDx guests at the beginning of the event on the main stage.
Guests could interact with the ambient kiosk screens during the reception and cocktail hour, where they could find 5 people in the room who they had the most in common with, and who in most cases, were total strangers.
NODE was such a hit, not only is TEDx Cambridge continuing to use it for their big annual events, but we had multiple inquiries from other companies asking if we'd consider rolling NODE out for their conferences and trade shows.