PRODUCT CAMPAIGN
Sperry invited a handful of agencies to pitch campaign ideas for a new product launch. A lifestyle-athletic hybrid, Sperry called it a shoe "made for the land and sea." My concept, which became the concept we went in with, revolved around the idea that it's the shoe that lets you say "Yes" to adventure, no matter what it is or where it may lead. "Built For Yes" became the core of our pitch-winning campaign. Below is a small handful of the spec creative that won us the work.
"Odysseys Await" was the established brand campaign that "Built For Yes" needed to work with.
The campaign included print, programmatic OLA, in-store creative and more.