PRINT | :15 VIDEO | :30 RADIO
PeoplesBank is a regional bank located primarily in western Massachusetts and Connecticut. They were looking for a light and breezy yet educational campaign to celebrate the acquisition of another local bank, First Suffield Bank. Because both banks are so focused on community connections, personal relationships and customer service, the partnership was a natural fit. And that was the message they wanted to get across via print ads, 3 OLV and a couple radio spots.
My partner came up with a sunny, customer-focused look, I wrote some words, and a campaign was born.