VIDEO CAMPAIGN
Eastern Bank is one of the biggest banks in New England. They asked us to concept a video series around three of their biggest partners: David Ortiz, Aly Raisman and Doug Flutie. Their challenge to us was to make these videos bite-sized, lighthearted, while still speaking directly to their banking products. I came up with this simple, direct to camera format that allowed the writing to strike a balance between fun and business in less than :30.
Eastern saw a ton of positive engagement around these online and TV broadcast spots, so they decided to bring the campaign back again the following year.
The first campaign in 2019 was so successful, Eastern decided to give it another go in 2020, this time with just Doug & David.